LIGUE 1 McDONALD’S EXPANDS ITS INTERNATIONAL REACH IN ASIA WITH TAPMAD
Through a new agreement with tapmad, Ligue 1 McDonald’s continues to expand its international distribution network in Pakistan and Bangladesh, two countries experiencing strong growth in the consumption of digital sports content.
LFP Media and tapmad, one of Pakistan’s leading OTT platforms, have announced a strategic partnership aimed at strengthening the visibility and accessibility of Ligue 1 McDonald’s among football fans in Pakistan and Bangladesh. Under the agreement, tapmad will broadcast Ligue 1 McDonald’s matches live, enabling a broad audience to follow the competition and contributing to increasing the league’s exposure among football audiences in these two key markets.
Under the agreement, tapmad will broadcast Ligue 1 McDonald’s matches live, enabling a broad football audience in Pakistan and Bangladesh to follow Ligue 1 McDonald’s fixtures live and increasing the exposure of the league among football audiences in both countries.
The partnership got underway with Le Classique between Olympique de Marseille and Paris Saint-Germain, giving fans across the region the opportunity to experience the full intensity and excitement of one of the season’s biggest Ligue 1 McDonald’s fixtures live.
The partnership is fully aligned with LFP Media’s international development strategy and contributes to strengthening Ligue 1 McDonald’s presence in a high-potential market characterised by the rapid growth of sports content consumption on digital platforms.
A leading sports streaming platform in Pakistan and Bangladesh, tapmad has established itself as one of the market’s most dynamic OTT platforms, offering a combination of live sporting events, entertainment content and premium programming. With a young, connected and engaged audience, the platform is a key partner in increasing the exposure of Ligue 1 McDonald’s in these countries.
This partnership complements the agreement recently signed by LFP Media with JioStar, covering the Indian subcontinent, further strengthening the availability of Ligue 1 McDonald’s across the region. Together, these partnerships contribute to the league’s strategy of expanding its international presence and reaching new audiences through a combination of established broadcasters and digital platforms.
This new agreement further demonstrates the continued international growth of Ligue 1 McDonald’s, which is now distributed through 54 broadcasters across more than 200 territories worldwide. With an ever-expanding network of broadcast partners, LFP Media continues to develop new opportunities for fans to follow the league’s stars, clubs and iconic rivalries, wherever they are.
Follow Ligue 1 McDonald’s around the world on the following broadcasters and platforms :
https://ligue1.com/en/international-broadcasters
